You can check my credentials I am the European branding expert 100% focused on giving small and medium-sized enterprises the competitive advantage they need.
Dear entrepreneur,
I know you face a very chaotic day-to-day reality, and most of the time it feels extremely difficult to set things up the way you'd like.
A solid, well-thought brand can be the first step towards a new chapter in the life of any person, organisation, product or service.
If you already know you how powerful good branding can be and you want to find out all I can do for you, you can book right now a completely free 10-minute consultation with me.
Eager to know more? Make sure to keep on reading until the very end.
A brand is not just a logo: it's much, much more than that.
Think about yourself. The place you were born, the school you attended, your hobbies, the car you drive, the way you dress and many more details all contribute towards building your unique personal brand. This is how others perceive you, how they set the categories you will populate in their mind whenever they think about you.
In the very same way, any company or organisation finds its place into all the different mind categories of everyone who comes in contact with it.
It's up to your brand, then, to reclaim the most strategically relevant categories.
Furthermore, as of today you are most-likely being forced to face hundreds, even thousands of competitors from all over the world, and this is not going to change anytime soon.
When you think about it, it may feel overwhelming, but there's no need to worry, my over-a-decade-long experience can help you gain a competitive advantage through the branding process, as I strive to combine:
- the knowledge and quality only employed by a few of the largest (and most expensive!) branding firms,
- at very affordable rates for very small startups and established medium-sized organisations alike.
How is this possible?
By streamlining the process, I can help you develop both your brand strategy and all basic aspects of its visual identity (yes, it's much more than just a logo) without any compromises when it comes to quality.
I work as a well-honed one man band, which in turn will be much more cost-effective for you, compared to any branding agency worth their salt.
creating multidimensional brands
I will help you develop a brand that is not just (the usual) empty corporate speech. It will be a brand that is strategically created to live and thrive in the real world.
This can be achieved by defining the following brand dimensions:
0D 🠢 Idea and purpose
This comes before anything else, and it can in no way be made-up or constructed, it must be genuine in order to be effective. This is what is truly behind the brand.
1D 🠢 Values
A brand will only be efficient if what's behind it is successfully shared not only to past, current and perspective customers, but also to all those who work and come in contact with it. Values enable this.
2D 🠢 Visual features
As we are a vision-driven creature, the main way in whick a brand manifests itself will, in 99.99% of cases, be through visual identity. Its design is therefore a critical and very delicate process.
3D 🠢 Real-world presence
A brand needs to be effective in the real world, be it inside a digital device or as an actual object. This is about style and it determines the efficacy of a brand when it is interacted with.
4D 🠢 Evolution through time
How a brand and all its manifestations will evolve in time. Its evolution can, depending on the chosen strategy, evolve in short cycles as well as representing a very long, even multi-generational effort.
My work encompasses every aspect of a brand.
Is this the approach you need? Click here to book a free 10-minute consultation with me.
why European?
I was born and grew up in Trieste, where the three largest European cultural groups (Latin, Slavic, Germanic) meet, which means I have learnt very early to deal with even the most complex intercultural norms.
This turns out to be quite important when defining a brand and all the little details around it, which one absolutely must not get wrong, in order to achieve correct brand positioning.
If you are European my expertise can give you the peace of mind that your brand will effortlessly work throughout the continent.
If you are not European I can help you tap into the very long tradition of solid, long-lasting brands that stem from being the high-trust societies that have generated the industrial revolution.
This is precisely the kind of added value that you'll never get from AI or any of the very abundant cheap logo-making alternatives out there.
your competitors have no clue
Whether you are competing with several established brands or you are trying to differentiate into a potentially new market sector, there are strategies to be employed that have been proven to work time and time again.
I will help you improve your brand and market strategy according to my long International experience, as well as by employing the most solid research and tools available out there.
Remember: the kind of research and tools that are not normally available to small and even medium-sized enterprises are precisely what I bring to the table when we collaborate together.
The true competitive advantage is that your competitors most likely have no clue whatsoever
, for instance, about how to correctly find and define the differentiating idea behind an effective brand, and about how to position with success into a category in the minds of your customers.
This can be achieved - with very large differences in terms of strategy - whether you're a startup that's willing to disrupt the current market or a low-innovation company that's looking for ways to develop in the future.
I can even help you, with the right prerequisites, generate a brand and strategy built to compete against much larger companies than yours.
If this sounds just like what you need, book a free 10-minute consultation with me right now.
actions speak louder than words
When times are fine, we feel we can relax and everything will be fine.
When things get tough, on the other hand, we are told we can not afford to invest.
Want to develop a successful and well-positioned brand? We need to break this cycle and begin to act not out of fear, but for solid strategic reasons.
Let's imagine a future when people are truly fascinated by your product or service:
a well-developed brand will be a solid first step towards this kind of goals.
From the basics, the brand and innovation strategy, all the way to the visual aspects and to the real-world applications that can maximise your potential, I make it my mission to help you achieve all this.
Whether you have never seriously invested in your brand or you think your brand's potential is still to be unleashed, I am here to help, and I want it to be affordable.
Let's talk:
To contact me and/or book your 10-minute free consultation fill out the following form.